We work with people who don’t want to take the fitness industry standard approach of ‘aesthetics-over-everything’. We want more than that for you.

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Bespoke Exercise Programming
Weekly Check-in Process
Unrivalled Coaching Support

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Online Coaching?

1-to-1 Online Coaching is the gold standard of support for your strength, fitness and health.

The EA is for people who either:

Already have activity as an important part of their life, they just lack the structure and know-how to improve their strength and fitness effectively, or…
Want to make their health and fitness a priority, but have thus far struggled.

Online coaching here is about having an experienced pro build you a comprehensive approach that gets you consistently heading towards where you want to be.

We build you a bespoke training programme, from the ground up. No templates, all unique to you.

Story time…

You might be sceptical as to whether online coaching can work… I know I used to be!

When I started working as a coach, 7 years ago, I was strictly an in-person coach. It wasn’t until the forced closure of gyms (and everything else) in 2020 that I tried my hand at working with people online. It wasn’t something I wanted to do at the time, I did it more out of necessity!

The product I put to market, as you can imagine, was not brilliant.

But there’s one thing you’ll come to know about me - I’m a bit obsessed with give my clients the best coaching product I can. As a result, I haven’t stopped improving my online coaching service since.

I used to hate the idea of working online. I thought I could offer far more in person. But, like with many other things, I was wrong. What I missed is the fact you can MAKE it work.

In-person coaching requires two things; You show up, and you’re decent at coaching. Online is a different beast - it requires far more work. But the outcome, in my opinion, is you can offer far more as a coach.

I used to think you needed me standing next to you as you trained but, whilst that’s helpful for some, it’s simply not true for most people.

Online Coaching?

I can offer accountability in other ways.

Along with:

🏋️ Bespoke, ground-up training programmes.

📈 Regular performance tracking, check-ins and reviews.

❤️‍🩹 Attention on nutrition, hydration, sleep & stress management.

📖 Education on all things training and recovery.

A client of mine, Gayle, is someone I could never have worked with in person: she lives 150+ miles away!

But with the systems within my coaching I was able to help her achieve amazing things, from my desk!

I mention her because she said it best:

“The programme you’ve put together makes online coaching actually work” ⭐️

And I’m pleased to say the service I now deliver is something I’m proud of.

What’s the process after I join?

This is the first call we book in and sits just prior to you becoming a client. Here we'll talk about where your fitness is sitting right now, what you've done in the past, of course where you'd like to get to, as well as how everything works inside the EA.
If we decide we're a good fit, then I use the information I gather here to start planning your journey!
One of the first things I do after you become a client is set you up on our systems. As well as our coaching app, where your programme (among other things) will be designed and delivered), you'll be added to our members' portal, where you'll complete our guided onboarding/orientation process.
This makes certain that you're up to speed on what you need to know so you can hit the ground running on your official start date.
Once your programme is ready to go (usually just a couple of days), you'll jump on a video call with your coach to go over everything and make sure you fully understand what you'll be doing.
You'll hit day 1 with full confidence.
You've got everything you need. The programme, the coach and the know-how.
Time to start ticking off the steps towards a fitter, stronger, faster, more robust, healthier, happier you!

⬇️ What a week inside the Everyday Athlete looks like… ⬇️

See what some of the team have to say...

Zoë

From wheelchair bound teen, injury ridden in chronic pain, to a dit healthy and determined triathlete 😭💪 Proud of myself is an understatement. Thank you to the best coach, @coachtomhales, for tailoring my training programme to help make this happen! Joining the Everyday Athlete team has been life changing. This triathlon would never have happened without Coach Tom’s constant support, epic strength coaching guidance with my triathlon training and general enthusiasm for his clients! Forever grateful! Do the things your future body will be grateful for 💪
Sara

In Jan '24 I tentatively took my first step into the world of strength training. Almost 5 months on I am stronger than I thought I could be, I am mentally more resilient and well most importantly for me free from pain 😊. (I’d been in pain for 12 years!!). Tom has been patient, supportive and encouraging, he’s never made me feel I’m not improving fast enough and has paced my training to ensure I never became overwhelmed. He’s given me solid advice and it’s evident he is very knowledgeable and passionate about what he does. Training with Tom has been one of the best decisions of my life! All I can say is THANK YOU Coach Tom 😊
Dan

Since I started training with Tom I have trebled my strength and gone from XL t-shirts to M. If you're looking to get in shape, there are plenty of great trainers to choose from and Tom is one of them. If, however, you want to learn about what will make you fit and healthy in a sustainable way for life and not just for a few months, or gain confidence and belief in yourself and to be motivated to get to the gym when it's just really, really hard, if you want a trainer who knows an extraordinary amount about fitness and still researches ways to help you improve, and if you want to smile and laugh as you lift weights you never thought possible... pick Tom. He isn't just a great coach, he's the best.
Katie

I only started tentatively running again 10 months ago, with the aim of maybe running 5K with minimal hip pain. Tom taught me how to adapt my training around the injury and encouraged me to challenge myself to run longer distances. I never thought I'd be able to run a half marathon again, still can't quite believe I completed it! 🏃‍♀️ A huge thanks to @coachtomhales for getting me here 😊
Jack

Working with Tom on my fitness + injury rehab has been great. He has been nothing but encouraging and supportive of all aspects of my well-being. Our sessions are hard work but always with an element of fun, enjoyment being a key driver. When I thought I couldn’t do something I was never allowed to give in, it was broken down to help me manage it, which always meant that without realising it, I would achieve what I believed to be impossible. No shouting, no humiliation just pure encouragement and belief. The faith Tom had in me in initial rehab stages for a shoulder injury I had sustained has been fantastic. Now being able to do 10 shoulder pushes in a row with a 12kg Kettlebell! I can’t recommend Tom enough, he goes the extra mile with text messages or Instragram posts throughout the week to motivate you, cropping up just when you need it. Absolutely fantastic service, I can't recommend Tom enough.
Richard

Tom has a lot to answer for! I feel physically and mentally great and it's only the start of the journey. If anyone is looking at getting inspired into changing your physical and mental outlook on life then Tom offers a really professional and well thought out approach. His sensible, qualified no bullsh*t approach really works.
I can't wait to get to the next level!
Hannah

Starting training with Tom was one the best decisions I've made! I really wanted to improve my fitness and get rid of my back pain that I had been suffering with for many years. Tom has helped me to become stronger, and fitter which has resulted in much less back pain in 4 months! Additionally, I was daunted to walk into a gym myself and work out how everything worked, and what I'd even do when I got there. With Tom's training sessions he shows me how to use everything correctly and efficiently and his plans keep me going when I don't have a session with him; although he's always at the gym so you can always ask quick questions. The plans are easy to understand and just as good as the sessions with him and they keep you accountable and on track on your training goal. Thanks Tom!
Leasa

Signing up with Tom Hales for personal training is one of the best things I have ever done!. I love running & he has been helping me with my strength & core stability. Recently he has adapted my training while mending a broken foot. He is very professional. And his approach to training is interesting & intelligent.

I would not hesitate recommend him!
Rebecca

A fab PT. Patient, knowledgeable, positive and a few laughs chucked in during sessions. When I first met Tom in 2018, he gave me the boost to step foot into the "big boys section" of the gym. A year later, I'm healthier, stronger, leaner and full of confidence when pushing my limits lifting weights.
I wouldn't use another coach!
Emily

Tom is an incredible coach. My program was tailored to my recovery and to increase overall strength.

I was able to return back to sport only 10 months post ACL surgery & my lifting numbers are the highest they have ever been! Great feedback, easy to follow programmes and a serious amount of knowledge.
Robyn

Training virtually with Tom has been a very rewarding experience. I’m really happy with the progress I’ve made in the first 12 weeks of my programme and am convinced this is the best choice I could have made for my health and wellbeing. Tom creates simple, efficient workouts that I can easily fit into my week and which are tailored weekly to my schedule, fitness level and goals. Knowing I can just head to the gym/for a run and follow the workout plan makes life so much easier and really helps me get out the door. Recording my workouts for Tom is simple and his weekly feedback videos are helpful, informative and often funny. Tom is very approachable and understanding, he has been encouraging without being pushy about achieving results. I genuinely believe that investing in training with Tom has been an investment in my future.